“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” These words were published in a Fast Company article about ten years ago, but they ring truer today than ever before.
Nowadays, having a brand that defines who you are and what the standards you uphold is imperative if you want to stand out in your field of industry. With the vast networking opportunities online and offline, individuals and businesses can now present themselves more easily. However, without personal branding, you may give off mixed messages or duplicate representation. Personal branding can help you be intentional and proactive with your image and message.
Here are benefits that personal branding can bring you or your business:
1. Personal branding builds trust and transparency.
In a nutshell, your personal brand sends your message with simplicity and clarity. People are more inclined to place their trust in individuals or businesses when they are transparent about who they are and/or what they do. This trust and transparency make your audience more open to embrace what you are offering them through your personal branding.
2. Personal branding sets you apart.
You are probably not the only one with the kind of business or service that you provide. However, having a personal brand can separate you from among your competitors and give you leading advantage. This is because you can package yourself in a way that is unique from all the other businesses in the same field and highlight your strengths as an individual or company. And the more you build your personal brand, the more you can promote yourself among your target audience.
3. Personal branding displays your authenticity.
Having a personal brand helps people connect with you on a deeper level because they have something to identify with. You become an authentic person to them who are easily captured as an audience. You present who you are and what you stand for, presenting your unique qualities from among all the other brands you compete against.
4. Personal branding establishes your authority.
With personal branding, you straight away tell others your expertise or specialization. People can identify you as a credible source when they think of a service or product they need. You become the go-to person,establishing your authority as you continually grow your brand in your industry. Your personal brand now drives the demand towards your product or service and increases referrals and references to you.
5. Personal branding creates your legacy.
People will remember you for your credibility, expertise, values, and the connections you have built through personal branding. When people engage in discussions that directly relate to what you do, they will immediately associate the product or service to you. This means you have created a lasting impression on your circle of influence—and that you have successfully benefited from good personal branding.
If you have been existing as a company for quite some time without a significant market influence or an individual who wants to communicate their passion for something, personal branding can help you achieve those goals. Let the benefits of personal branding work to your advantage and see how it takes you and your business to the next level. Read some tips on how to build your personal brand or contact Radiance Image Consultancy today to get expert advice on your image and personal branding.